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¿U¯æžå¯ÀL±‚转型åQŒä¸æ–­æ·±åŒ–改革,一直在价值坚守中与时ä¿Þp¿›ã€?quot;今年全国两会期间åQŒå…¨å›½æ”¿åå§”员、读者传媒副董事é•Ñ€æ€È»ç?ä»?、æ€È¼–辑è™n金云在接受上证报记者采访时说ã€?/span></p> <p><span style="font-size:20px;">  读者传媒在新媒体è{型方面做了大量尝试,取得了一定效果,面对çœég¸‹çš„市场变化,公司有着充分的准备ã€?/span></p> <p><span style="font-size:20px;">  赵金云表½Cºï¼Œå†è¿‡ä¸¤å¹´åQŒã€Šè¯»è€…》将˜qŽæ¥åˆ›åˆŠ40周年åQŒå…¬å¸å°†¿U¯æžæ‰“造新媒体矩阵åQŒåŒæ—‰™€šè¿‡æ·±åŒ–内部攚w©½{‰æ–¹å¼ï¼Œä¾æ‰˜å“ç‰Œä¼˜åŠ¿åQŒæŽ¨åŠ¨å…¬å¸æŒ¾l­å‘展ã€?/span></p> <p><span style="font-size:20px;">  打造新媒体矩阵</span></p> <p><span style="font-size:20px;">  "《读者》一直与时俱˜q›ï¼Œä½†å§‹¾lˆåŞ变而神不变ã€?quot;赵金云告诉记者,《读者》的办刊宗旨始终在刊物的¾~–辑中得以坚持和强化åQŒæˆä¸ºã€Šè¯»è€…》编辑思想的内核,保证了《读者》发展的˜qžç®‹æ€§å’Œ½E›_®šæ€§ã€‚同æ—Óž¼Œã€Šè¯»è€…》又能根据不断变化的½C¾ä¼šç”Ÿæ´»åQŒå¯¹åŠžåˆŠå®—旨作出新诠释和新发展,使内容定位更适应读者的阅读需求。因此,《读者》一直受到全国读者的喜爱åQŒå‘行量多年领跑国内期刊åQŒå·²ç´¯è®¡å‘è¡Œ˜q?0亿册åQŒç¨³å±…亚‹z²ç¬¬ä¸€ã€?/span></p> <p><span style="font-size:20px;">  ˜q›å…¥æ•°å­—阅读时代åQŒå…¬å¸åŠªåŠ›å¯»æ‰¾ä¼ ¾lŸçº¸è´¨åª’体阅è¯ÖM¸Žæ•°å­—阅读相契合的最佳结合点åQŒç§¯æžè¿ç”¨æ–°åª’体技术和互联¾|‘åã^収ͼŒæ‰“造《读者》数字化品牌新媒体äñ”品ã€?/span></p> <p><span style="font-size:20px;">  公司˜q‘几òq´çš„工作重点也是围绕着新媒体业务开展,从运营公众号到线上付贚w˜…读,都取得不错效果,在传¾lŸåª’体è{型中的创新驱动、融合发展方面具有一定的½Cø™Œƒæ„ä¹‰ã€?/span></p> <p><span style="font-size:20px;">  在新媒体及媒体融合方面,《读者》新媒体业务初期主要开展传¾lŸæ‰‹æœºæŠ¥wap业务åQŒä»¥ä¼˜è´¨çš„内å®ÒŽœåŠ¡å¹¿å¤§æ‰‹æœºç”¨æˆ—÷€‚随着¿UÕdŠ¨äº’联¾|‘时代的到来åQŒã€Šè¯»è€…》积极开发阅读APPåQŒã€Šè¯»è€…》iPad版、《读者》iPhone版迅速占领应用商店,得到òq¿å¤§ç”¨æˆ·å¥½è¯„。应òq¿å¤§ç”¨æˆ·è¦æ±‚åQŒã€Šè¯»è€…》安卓版也迅速上¾Uѝ€‚在阅读¾c»APP中,《读者》处于领先地位ã€?/span></p> <p><span style="font-size:20px;">  当微信开启了¿UÕdŠ¨äº’联¾|‘的新模式之æ—Óž¼Œã€Šè¯»è€…》抓住时机,打é€?quot;微读è€?quot;òq›_°åQŒè¾ž®„《读者》移动应用,丰富《读者》新媒体阅读服务åQŒä¿ƒ˜q›ã€Šè¯»è€…》品牌电子商务的优质开展ã€?016òqß_¼Œ"微读è€?quot;入é€?quot;全国报刊媒体融合创新案例20ä½?quot;ã€?/span></p> <p><span style="font-size:20px;">  2018òq´ä¸ŠåŠå¹´åQŒå…¬å¸æ•°å­—版《读者》月均发行量比上òq´åŒæœŸå¢žé•?.7%ã€?quot;微读è€?quot;¾_‰ä¸æ¯”上òq´åŒæœŸå¢žé•?1.37%ã€?¿UæœŸåˆŠæ•°å­—版月均发行量比上年同期增长24%。《读者原创版》公众号用户不断增长åQŒå“ç‰ŒæŽ¨òq¿å’Œ¾U¿ä¸Šé”€å”®æ•ˆæžœæ˜Žæ˜¾ã€?/span></p> <p><span style="font-size:20px;">  赵金云表½Cºï¼Œã€Šè¯»è€…》是一个高度市场化的äñ”物,从创刊开始就遵åó@市场规律åQŒè{型走得比较早。同æ—Óž¼Œã€Šè¯»è€…》不忘立­‘³ä¹‹æœ¬ï¼Œå¼ø™°ƒå†…容å»ø™®¾æ˜¯å…¶è½¬åž‹è·¯ä¸Šçš„有力保障ã€?/span></p> <p><span style="font-size:20px;">  "《读者》内容过¼‹¬ï¼Œå¾—益于强大的¾~–辑队伍åQŒæˆ‘们有260多位资深¾~–辑ã€?quot;赵金云说åQŒè{型发展的核心在于人,无论传播渠道怎么变化åQŒæœ€é‡è¦çš„还要归¾l“到内容åQŒè€Œå†…å®ÒŽ­£æ˜¯ã€Šè¯»è€…》的优势所在ã€?/span></p> <p><span style="font-size:20px;">  "˜q™äº›ä¼ ç»Ÿçš„资源恰恰就是我们è{型的优势和发力的基本炏V€?quot;赵金云如是说ã€?/span></p> <p><span style="font-size:20px;">  推进多元化发å±?/span></p> <p><span style="font-size:20px;">  对于知名品牌而言åQŒå¦‚何将品牌落地òq¶æŒ–掘其价å€û|¼Œæˆäؓ很多企业"òq¸ç¦çš„烦æ?quot;。读者传媒在2018òq´ç»˜q‡ä¸æ–­åŠªåŠ›ï¼Œ¾lˆå°†å…¶ä­hå€?00多亿元的"金字招牌"成功落地åQŒäؓ公司发展注入了新的活力ã€?/span></p> <p><span style="font-size:20px;">  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